‘Colour Field’ inspires new artwork for BMW South Africa’s headquarters

For Colour Field, Southern Guild presents a gallery installation showcasing the iconic design features of the new BMW i8 Coupé. The electric sports car – now quieter, lighter and more efficient – is on display in the gallery as a point of inspiration. Inspired by the exhibition’s focus on colour, BMW commissioned Southern Guild to design a custom artwork that will become a permanent feature at the car manufacturer’s headquarters in Johannesburg when the show closes on 12 September, 2018.

Inspired by the work of American Colour Field painter Frank Stella, Southern Guild has created a large-scale wall-mounted design piece that draws from BMW’s archives of premium paint colours. Each of the 26 shades used in the artwork was sourced from BMW’s extensive catalogue of “special request” exterior paintworks that customers can choose from to personalise their car. It is accompanied by an i8 Coupé in Frozen Yellow, a non-metallic shimmery matt-finish that highlights the car’s sculptural contours.

Visitors to Southern Guild’s gallery are invited to personally test-drive the BMW i8 Coupé by emailing i8frozenyellow@colourfield.com



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