Adam Hoets is creative director and founder of Willowlamp, an award-winning lighting design company based in Cape Town. Hoets studied architecture at the University of Cape Town and started his own architecture company immediately afterwards, designing eco-lodges for wilderness safaris. He made the gradual transition from architecture to lighting design in 2005, driven by the desire to develop a marketable design-related product.
Willowlamp’s sculptural light fixtures are easily identifiable by their signature use of steel plate and ball chains. Hoets derives inspiration for his designs chiefly from nature and sacred geometry, creating modern light fixtures that double as works of art.
The company’s lights hang in a variety of prestigious establishments including Mena House Hotel in Cairo, the Melia and Landmark Hotels in London, Ritz-Carlton Hotels in Dubai and Chicago, Switzerland’s Seerose Resort & Spa, the Liwa Executive Suites and the Shangri-La Hotel in Abu Dhabi, Angama Mara Lodge in Kenya, Morocco’s Four Seasons Hotel and the Crown Towers Hotel in Perth, one of its most ambitious and challenging projects to date featuring four three-tonne chandeliers. The project was awarded second place in the category of Best Use of Decorative Lighting in a Hotel Project at the international darc awards / decorative in 2017.
This is the latest of many design awards that Willowlamp has won, including three consecutive Elle Deco International Design awards, an SABS Design Excellence award, and the Best Lighting Award at the inaugural 100% Design South Africa event.