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GUILD: Concept Store, Studio and Gallery to open in Cape Town

In June, The Guild Group will launch GUILD, a 450-square-metre flagship design destination at the V&A Waterfront Silo District in Cape Town. The multi-faceted venue will include a concept store, an in-house studio range of furniture, and the new Southern Guild Gallery.

‘GUILD will be a portal to the most inspirational and adventurous world of design, art and lifestyle in Africa,’ says The Guild Group CEO Trevyn McGowan, elaborating that it will offer a concept-driven experience, selling bespoke items alongside contemporary and limited-edition furniture. ‘In the same spirit with which we hosted GUILD International Design Fair, this permanent space will allow us to hold exhibitions with international galleries, show ground-breaking locally produced pieces before they’re taken to other parts of the world, and offer a more rigorous exhibition programme that will not only premiere the continent’s top design, but also introduce a new stable of artists to the growing followers of this investment category.’


Having worked with the country’s best designers, since founding Source in 2003, The Guild Group is collaborating with a hand-picked group of top creatives for GUILD CONCEPT, to present a fresh and intriguing collection of must-have items. Under the guidance of Tammy Tinker, The Guild Group’s Creative Director, seasonal ranges will be developed with leading Cape Town manufacturers, utilising commissioned designs from selected visionary voices – from fine art to fashion and furniture design – to create limited-edition product ranges.

For the launch collab-collection, distinctive artwork from Andile Buka, Andile Dyalvane, Atang Tshikare, Buki Akib, Conrad Botes, Dokter and Misses, Justine Mahoney, Laduma Ngxokolo, Lukhanyo Mdingi and Porky Hefer will transform into exclusive accessories, fashion and homeware and their own disruptive take on the ‘I Love Cape Town’ T-shirt.

Tammy says of the CONCEPT product: ‘We’ve identified brands that have beautiful design as their ethos, and have worked together to develop collaborative items unique to GUILD.’ She explains how Hope on Hopkins Gin will work with SKOON Skincare to produce a face cream in its miniature bottles, while Laurie Wiid van Heerden has collaborated with Ceramic Matters to create beautiful, quirky paintbrush paperweights.

Curating a wide assortment of items from the most interesting artisans in Africa, that will be mainly exclusive to the store, CONCEPT will be an ever-evolving emporium captivating locals and visitors and providing cutting-edge fashion, jewellery, accessories, stationery, books, gifting, ceramics, tech and kids’ product. In the tradition of the most exciting museum and gallery stores around the world, CONCEPT aims to ensure that nobody leaves GUILD empty-handed.


GUILD STUDIO will stand alongside GUILD CONCEPT, selling production furniture by South African designers, leading with an in-house range designed by The Guild Group CCO Julian McGowan. Presenting the most important names in local, contemporary furniture, including Gregor Jenkin, Meyer von Wielligh and Dokter and Misses, GUILD STUDIO offers ranges that are relevant, original and an antidote to imported and mass-produced furniture. Says Julian, ‘We are inviting the customer to select pieces that have narrative and longevity, allowing them to curate their homes with personality and a viewpoint.’


Southern Guild will move from its current Woodstock location into GUILD at the Silo, offering highly curated exhibitions and solo presentations that will continue to redefine perceptions of design and art from the continent. Going from strength to strength in the highly competitive global market, Southern Guild’s inaugural show in this new iconic site will celebrate the work of the gallery’s design heroes – stalwarts who have made their mark on the African design landscape over the past nine years since Southern Guild was established.

These globally acclaimed designers and artists include Adam Birch, Andile Dyalvane, Atang Tshikare, Charles Haupt, Cheick Diallo, Conrad Hicks, David Krynauw, Dokter and Misses, Gregor Jenkin, Hamed Ouattara, John Vogel, Justine Mahoney, Laurie Wiid van Heerden, Meyer von Wielligh, Otto du Plessis, Paco Pakdoust, Porky Hefer and Xandre Kriel.