Wiid Design is a Cape Town-based design studio, established by Laurie Wiid van Heerden. His work incorporates handmade elements, all of which he oversees personally. Wiid Design creates products and objects that can be seen as the interface between art and design, where materials are transformed into life-enriching and durable products, inspired by modern design and energy-saving techniques. Wiid Design’s award-winning product range includes furniture items such as stools, side tables, dining tables, benches and also a range of lighting, tableware and collectible hand carved objects.
Laurie Wiid van Heerden is the 2013 Southern Guild Design Foundation Maker to Market Award winner, having received this award for his strong understanding of the value of brand-building and identity, marketing, consumer interaction and packaging.